Thank you to Women in McHenry County for inviting me to speak regarding How to Grow your business with Facebook Advertising.
Here are some pictures taken at the event by Denise Gaskell.
Four years ago, Vanessa Baker was a busy advertising manager for a national digital news site. Her territory covered the northern Illinois suburbs, which required her to spend considerable time in her car traveling to meet clients and co-workers.
The time and distance took her away from the people and things she loved the most: her husband, two young daughters and community.
That national news site was struggling – having expanded too quickly - but Baker still managed to earn a good income and quickly rose as the leading producer of her regional sales team.
In her heart, she yearned for a change. In her mind, she worried about losing all she had gained.
Finally, with a little inspiration, Baker decided to strike out on her own and submitted her resignation. Drawing on 14 years of digital advertising experience, Baker founded Fast Forward Marketing, a firm providing online marketing, advertising and promotional services. She launched her business on Linkedin in December 2012.
“I had so many feelings – a mixture of fear and belief,” Baker recounts. “But, I believed in me. I am a hard worker and I knew if I worked hard for my clients, I would succeed.”
Baker started FFM with three small clients, managing their social media accounts. With more time on her hand – off the road and working from a home office - Baker quickly built a large clientele base and acquired a city contract to oversee its Shop Local campaign. She established relationships via the local business chamber and expanded her base regionally by utilizing Linkedin.com.
Within six months of striking out on her own, Baker was earning the same income she left behind. She had more time to spend with her family, the ability to attend her children’s afterschool events, participate in volunteer events, and even got a little time for herself.
Starting a new business hasn’t just changed Baker’s personal life, it’s shaped her professional outlook, as well.
“I’ve gained a sense of independence and freedom,” Baker said. “I don’t have any limits on my capacity to learn more and make more money. I have the ability to pivot and adapt to business changes and demands when necessary. I have more confidence and more respect for myself. Everything I have is within my control.”
“I provide real, measurable benefits for my clients because with digital marketing everything is trackable,” Baker said. “The impact on my community is they have a local resource they can trust who can fill a need they have.”
Baker received the “Best Under 40 Award” from Shaw Media Business Journal in 2014, recognizing her accomplishments and community service. She received the Crystal Lake Chamber of Commerce Presidential Award of Excellence in April 2014, honoring her commitment to the chamber.
There was a large crowd in attendance, and many donations were made to support the good cause. For more information on how to help, visit http://clfoodpantry.org/communityharvest
Feedback from event attendees:
Christine Johnson, CuedForward: "Thanks so much for sending me the invite and making introductions. I had some great conversations with even a potential business lead and a speaker for my HR group. Truly, what a great group of people. I know you put a lot of time into making the event happen and it showed."
John Pletz, ServiceMaster Clean: "What a great mixer and what a great community we live in. Rik, his family and his staff are such a wonderful asset to our community. And thank you Vanessa for you commitment, concern and love for our community. We live in an incredible town and county. We are blessed!"
Carol Pringle, Crystal Lake Chamber of Commerce: "Congratulations on yet another great wonderful Mixer. The food, prizes & collection was just amazing!"
Katie Van Diggelen, Acheive Footwear "Great event. Glad to have been able to make it."
Pictures from the event:
Thank you for inviting me to speak with you! Here is a link to the presentation.
And here is a video of it:
BONUS! Get a free SEO Report Card.
Have been asked about the changes lately to Facebook, which is making it harder for my client's business pages to interact with other business pages online.
This article discusses how now to:
View Facebook Page news feed
Post, like or comment as Facebook Page
Share someone else's post on your Facebook Page
Thank you very much for attending the presentation! It was an honor to meet you and discuss my knowledge and expertise with Social Media Management.
Please find enclosed the presentation for Woodstock Wedding Network.
April 9, 2016
Local Chicago Music Award Winner welcomes acclaimed international performers to Crystal Lake on April 9, 2016.
Artists will be traveling from Seattle (Gary Gibson), West Virginia (Dr. Ellie Mannette) and as far as Denmark (Gregory Boyd) to perform along side Chicago Music Award Winner Potts & Pans.
At this one day only festival, attendees will have the opportunity to hear groups from across the midwest form a 60+ piece band to perform throughout the day with the featured artists. There is no other festival of this nature and magnitude in the area, and it only comes once a year.
Crystal Lake, IL - April 9, 2016 - http://www.steelpanfestival.com
Great Lakes Steelpan Festival is coming back to Hannah Beardsley Middle School in Crystal Lake, IL on April 9, 2016. The festival is open to all music lovers and starts with free performances at 9:00 am and concludes with an evening concert starting at 8:00 pm.
GLSF16 is the only music festival in Chicagoland specializing in the steelpan, the musical instrument from the caribbean country of Trinidad and Tobago, also commonly called the steel drum. Throughout the day at GLSF16, attendees will hear music ranging from classical to calypso and even original compositions that were commissioned specifically for this festival. The event is hosted by the Woodstock based 501(c)(3) organization, Culture, Arts & Music.
The 2016 Great Lakes Steelpan Festival (GLSF16) will be bringing together performers and educators from 6 states across the US, Trinidad and Tobago, and Denmark. Guest artists include Dr. Ellie Mannette, Gary Gibson, Gregory Boyd, and Potts & Pans Steelband. GLSF16 is packed with free performances and educational workshops starting at 9 am and an evening concert starting at 8 pm.
From steelpan aficionados to casual music lovers alike, GLSF16 is sure to deliver lasting memories and leave attendees yearning for next year. No matter what prior exposure audience members have had to the steelpan, GLSF16 will make every person in the room think a little differently about the instrument and what it is capable of. For more information about the festival, contact information or to purchase tickets at a reduced price, please visit http://www.steelpanfestival.com.
About Great Lakes Steelpan Festival Great Lakes Steelpan Festival was created to fill the void in top level steelpan performances and educational events in the midwest. Imagined by two midwest panists, that decided to start GLSF in order to create a closer option for bands like theirs, after meeting in Virginia for a different festival.
Media Contact: Matt Potts * 815-245-3624 * firstname.lastname@example.org
Vanessa Baker of Fast Forward Marketing was delighted to be featured in the first edition of the Crystal Lake Chamber of Commerce quarterly publication "Business Pathways". Thank you to the Chamber for their support of members.
Here is an image of the cover of the publication, and the fun fact about Vanessa.
We learned too much at this week-long event, but here are a few notes! We always refer back to what we learned in the past in working with our small business clients.