Campaign on Facebook and Twitter.
Black Friday 2014 to May 31, 2016.
Our marketing objective was to drive community awareness in support of Shopping Crystal Lake and build the audience on Facebook.
Key result -we built the audience for the Facebook page from 743 likes to 2298 likes (as of 5/11/16) mostly by organic reach.
Social Roadmap was to coordinate with various retailers and businesses for in-store photo shoots and solicit content from the community. We re-shared local sales information by following other pages and using the key word search tool in Twitter.
Twitter got an increase in Followers from 390 likes to 740 followers (as of 5/11/16) thru organic reach.
We typically created or curated content 7X per week, and engaged and respond daily to fans with questions, concerns and positive experiences.